By David Bowden, Senior Correspondent
A dozen of the biggest food manufacturers and retailers have pledged to cut the amount of saturated fat in their products.
The Department of Health says the move will cut enough fat to fill one-and-a-half swimming pools from our diets and save thousands of people from heart disease.
Supermarket giants Tesco, Sainsbury's and Morrisons are among those who have signed up to the Government's Public Health Responsibility Deal to help improve the nation's health.
Sainsbury's director of corporate affairs, Alex Cole, says what is good for our waistline is also good for the company's bottom-line.
"There's absolutely a business case for doing this. We know our customers want products that are healthier. If we can provide them with those options, an easy way for them to make a healthy choice, we do sell more."
With one in four adults obese and one in three children obese or overweight by primary school leaving age, Britain is regularly mocked as a nation of fatties.
But the Government is clear this is not diet by diktat, and health minister Jane Ellison insists this is not about the 'nanny state'.
"We're not trying to tell people, from Whitehall, exactly what they should be eating or manufacturing, this is about us working together with industry to actually try and give people more options to lead a healthier life," she said.
Sainsbury's 'traffic light' system has proved effective According to NHS Choices, the maximum recommended daily amount of saturated fat for a man is 30g and for a woman it is 20g, yet most Britons eat 20% more than that.
A survey done by Sainsbury's to coincide with the latest phase of the Public Health Responsibility Deal says that most people are confused by which are good fats and which aren't and that one in five believes all fats are bad.
The trouble is saturated fat is the kind of fat found in some of our tastiest treats - pies, cakes, biscuits, sausages, bacon, cheese and chocolate.
But even chocolate firms are getting in on the low-fat act.
Nestle has signed up to cut down on saturates and come up with a new formula for the wafer inside KitKats, though the chocolate itself is unchanged.
But the unfortunate truth is that most of us not only eat too much, we eat too much of the wrong things and unless we start to change our eating habits we're still going to stay fat and probably die before our time.
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