Rihanna Ad Ruled 'Too Provocative' For Kids

A poster advertising Rihanna's perfume has been banned from areas where children are likely to see it because of its "sexually suggestive" nature.

The advertising campaign for the pop star's fragrance, called Rogue, shows Rihanna sitting on the floor, apparently naked, leaning against a wall with her legs raised against the bottle.

The Advertising Standards Authority (ASA) ruled the advert is inappropriate to be shown in places where there is the possibility of children seeing it.

"While we did not consider the image to be overtly sexual, we considered that Rihanna's pose, with her legs raised in the air, was provocative," an ASA spokesman said.

"Because of this, and the fact that Rihanna appeared to be naked except for high heels, we concluded the ad was sexually suggestive and should have been given a placement restriction to reduce the possibility of it being seen by children."

The singer often wears revealing clothing

A spokesman for Parlux Fragrances said Rihanna is known for her provocative songs and the advert tried to capture her persona without being "suggesting" or "offensive".

The Barbadian singer wore a revealing, sheer dress covered in thousands of diamonds to a fashion event in New York on Monday.

Parlux claimed most women would see her pose in the poster campaign as empowering rather than demeaning.

The ASA noted Rihanna was mostly covered in the poster and was seen looking directly at the viewer with "defiance rather than vulnerability".

However, one person complained the advert was offensive because it was overly sexual and so the "sexualised and provocative" image should have a placement restriction.

Following the complaint, the ASA ruled the poster must not appear without a placement restriction in order to reduce the chance of children seeing it.

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