Government-backed television adverts to expose the "hidden nasties" in everyday foods will be broadcast for the first time later today.
Graphic new advertising from Change4Life shows there are 17 sugar cubes in a bottle of cola and more than a wine glass of fat in a large pizza.
The adverts have been made by Wallace and Gromit creators Aardman and will feature in the first health-focused ad break on ITV.
It will air during prime-time in Coronation Street and feature ads from Asda, Quorn, Uncle Ben's, the Co-Op and Cravendale.
The slot is the centrepiece of a New Year campaign to encourage the public to think about the amount of salt, fat and sugar in their diets.
People will be shown hundreds of offers on healthier products and recipe ideas for lower calorie dishes such as turkey stir fry and vegetarian chilli.
The move is aimed at tackling the growing problem of obesity in the UK, which costs the NHS £5bn every year.
Some 40,000 people die annually from conditions linked to being overweight and the latest figures show the number of children who are overweight or obese doubles in primary school.
Public Health Minister Anna Soubry said: "This new Change4Life campaign offers families free healthy recipes and money off those much-needed cupboard essentials to encourage everyone to try healthy alternatives.
"Thanks to the continuing success of Change4Life, a million mums have changed their behaviour.
"But England has one of the highest rates of obesity in Europe with over 60% of adults and a third of 10 and 11-year-olds overweight or obese.
"We want to make it easy for everyone to keep track of what they eat and make healthier choices.
"That is why we are also developing a simple and clear system for front of pack labelling that everyone can use."
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